Fashion Over Reason

Friday, April 14, 2017

Feeling S'well, Thankyouverymuch

S'well New York City bottle, heleneisfor, fashion over reason

Hardly anything pains me more in this life than having to buy a plastic water bottle to quench my thirst. It was something I would do occasionally, only if I was extremely parched and out of other options. Well, I can cease my lamenting: this is a predicament I will never find myself in again.

Cause I got myself two S'well bottles and my life has been improved, along with the planet's.

There's something super magical about these bottles because they will keep the liquid that you fill them with at the right temperature. I couldn't stop gleefully proclaiming out loud (at the exasperation of my poor husband) something along the lines of "holy shit, this water is still ICE COLD!" nearly 24 hours after the bottle had been topped. "Imagine the possibilities with wine this summer!" I couldn't stop saying.

Bottom line: these bottles are all kinds of amazing, they're sustainable, stylish, cater to your my wino inclinations, and don't actually weigh much, so they'll seamlessly integrate your existence without incurring any shoulder pain from extra handbag poundage.

As you can see from these pics, my S'well bottles have been going pretty much everywhere with me.

And head to their blog to read a fun interview I did with them about my favorite local spots in New York City!

S'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reasonS'well New York City bottle, heleneisfor, fashion over reason

Monday, March 27, 2017

The Magic of Tree Hut Botanicals


Tree Hut Shea Botanicals, skincare, beauty, Purifying Cleansing Gel, Exfoliating Mud Mask, Renewing Night Cream

You guys are all well aware of my affinity for sustainability in fashion – I’ve hailed it over and over as one of my core values on this very blog. In fact, all of my choices are impacted by my ethical and environmental standards, a principle that extends organically into all aspects of my life.

I’ve found that the more I educate myself on the products and regulations that are out there, the more I cling onto these values, especially when it comes to my beauty routine. I now only seek out products that fall under the spectrum of my rigid criteria for what’s good enough to put on my skin.

That means that when I find something really good, you best believe that I’m not keeping it for myself. I recently got into Tree Hut’s new skincare line, particularly the Purifying Cleansing Gel, the Renewing Night Cream, and the Exfoliating Mud Mask (my fav! It’s so so good. You guys know I love a good mask).

It’s a new skin routine I just started and I’m in love with it for many reasons. First because the products are effective and made with all-natural botanicals, and second because they smell oh so divine. They all have that luxurious sensation, but they don’t feel overly precious, which is exactly my vibe.

Let’s break it down.

Tree Hut Shea Botanicals, skincare, beauty, Purifying Cleansing Gel, Exfoliating Mud Mask, Renewing Night CreamTree Hut Shea Botanicals, skincare, beauty, Purifying Cleansing Gel, heleneisfor, fashion over reason, Helene Heath

1. I start with the Purifying Cleansing Gel. It’s super gentle but it’s also thick and rich, which leaves my skin feeling like all the impurities are being washed out of it. Ok, so you know how some cleansers can make your skin feel super tight and stripped post-wash? This guy is the complete opposite of that: after rinsing, your skin feels bouncy, supple, and just simply really frickin’ great.



Tree Hut Shea Botanicals, skincare, beauty, Purifying Mud Mask, heleneisfor, fashion over reason, Helene Heath 1


2. After cleansing, I mask. I’m obsessed with masking, you guys know it, I can’t shut up about it when I talk about skincare! it’s one of my favorite things to do at night, especially as I age 🙄.


Tree Hut Shea Botanicals, skincare, beauty, Purifying Mud Mask, heleneisfor, fashion over reason, Helene Heath 1Tree Hut Shea Botanicals, skincare, beauty, Purifying Mud Mask, heleneisfor, fashion over reason, Helene Heath 1Tree Hut Shea Botanicals, skincare, beauty, Purifying Mud Mask, heleneisfor, fashion over reason, Helene Heath 1


The Tree Hut Exfoliating Mud Mask is amazing for many reasons. The clay consistency feels super purifying and contains little specks inside that give the sensation of gentle exfoliation while applying. It doesn’t dry really tight like some mud masks do, so you also feel like it’s infusing your skin with moisture.


Tree Hut Shea Botanicals, skincare, beauty, Purifying Mud Mask, heleneisfor, fashion over reason, Helene Heath 1Tree Hut Shea Botanicals, skincare, beauty, Purifying Mud Mask, heleneisfor, fashion over reason, Helene Heath, wallyface

And finally, it smells heavenly, which makes for a really relaxing spa-like sesh while you have it on.



Tree Hut Shea Botanicals, skincare, beauty, Renewing Night Cream, heleneisfor, fashion over reason, Helene HeathTree Hut Shea Botanicals, skincare, beauty, Renewing Night Cream, heleneisfor, fashion over reason, Helene HeathTree Hut Shea Botanicals, skincare, beauty, Renewing Night Cream, heleneisfor, fashion over reason, Helene Heath


3. Once the mask is all rinsed off, I finish off the ritual with the Renewing Night Cream, aaaahhh it’s like a pillow on your cheeks! It’s this perfect blend of density and lightness for that seamless absorption. It doesn’t feel greasy and overwhelming like a lot of night creams do. Instead, it’s smooth and hydrating, and also super soothing thanks to the chamomile components.


Tree Hut Shea Botanicals, skincare, beauty, Purifying Cleansing Gel, Exfoliating Mud Mask, Renewing Night Cream

My skin type is normal, but EXTREMELY sensitive. I have to be very weary of what I put on it because anything with an iota of synthetic just makes it spiral into big time irritation mode. Not pretty.

It’s so important to me to find products like these that are comprised of natural, clean ingredients. Not only is it effective, but it’s just better for you. So literally, why not seek those properties out? It’s something you can feel good about and that also leaves you feeling good. Self-pampering sans the fuss – sign me up.

I always talk about how less is more. And these 3 Tree Hut products fulfill that prophecy.

Now go ahead and give them a try to see for yourself!


Thursday, March 23, 2017

A Requiem for Winter

heleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglasses

As we officially enter the last week of March, I'd like to formally tell winter to fuck off, pardon my french. To be honest, the season wasn't completely terrible, I feel like Mother Nature spared us for the most part. But for some reason, March has been really annoying and decided to throw a blizzard our way, nbd.

Hopefully these will be my final winter pics for you, and I'm going out with a bang! And by bang I mean this ridiculously amazing knit sweater from Edun. Can you even with those metal loops?! Swoon, I know.

It kept me warm all winter long, but now I'm ready to say "Bonjour!" to my cutoffs, thankyouverymuch.

heleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglassesheleneisfor Edun sweater, Sea New York jeans, Matt Bernson booties, Vintage coat, Sephora lip stain, Warby Parker Dorothy sunglasses
Details:
Edun sweater
Sea New York jeans
Matt Bernson booties
Vintage coat
Warby Parker sunglasses
Sephora lip

Click to shop:

Monday, March 13, 2017

Northeast Problems


heleneisfor, noreaster, brooklyn, zady coat, need supply boyfriend sweater, Ganni boots, Warby Parker Dorothy sunglasses, wallyface

Well, here we are, folks: mid-March and struck by the biggest snow storm of the season. *Eye roll*.

Just when you think you're out of the woods, you remember that winter is indeed still out there and ready to pounce at any given moment. Although I'll admit that it can get pretty beautiful, I personally am not a fan.

But you can clearly see in these photos who loving snow life: Wallyface. My little baby who wears his winter coat 365 days out of the year lives for snow storms.

And because of that, it makes living through Northeast blizzards a little less painful.

heleneisfor, noreaster, brooklyn, zady coat, need supply boyfriend sweater, Ganni boots, Warby Parker Dorothy sunglasses, wallyfaceheleneisfor, noreaster, brooklyn, zady coat, need supply boyfriend sweater, Ganni boots, Warby Parker Dorothy sunglasses, wallyfaceheleneisfor, noreaster, brooklyn, zady coat, need supply boyfriend sweater, Ganni boots, Warby Parker Dorothy sunglasses, wallyfaceheleneisfor, noreaster, brooklyn, zady coat, need supply boyfriend sweater, Ganni boots, Warby Parker Dorothy sunglasses, wallyfaceheleneisfor, noreaster, brooklyn, zady coat, need supply boyfriend sweater, Ganni boots, Warby Parker Dorothy sunglasses, wallyfaceheleneisfor, noreaster, brooklyn, zady coat, need supply boyfriend sweater, Ganni boots, Warby Parker Dorothy sunglasses, wallyfaceheleneisfor, noreaster, brooklyn, zady coat, need supply boyfriend sweater, Ganni boots, Warby Parker Dorothy sunglasses, wallyfaceheleneisfor, noreaster, brooklyn, zady coat, need supply boyfriend sweater, Ganni boots, Warby Parker Dorothy sunglasses, wallyfaceheleneisfor, noreaster, brooklyn, zady coat, need supply boyfriend sweater, Ganni boots, Warby Parker Dorothy sunglasses, wallyfaceheleneisfor, noreaster, brooklyn, zady coat, need supply boyfriend sweater, Ganni boots, Warby Parker Dorothy sunglasses, wallyface
Details:
Zady coat
Ganni Boots
Warby Parker sunglasses

Get the look:


Thursday, March 9, 2017

A Few Eyebrow Horror Stories & My Big Comeback From the Dark Side


Glossier Boy Brow clear, heleneisfor, fashion over reason, beauty guru

This title reads like the chronicles of my life, in a nutshell.

Buckle down, cause it's a long one. But it's fun, if you're into laughing at someone else's misery or if you like a good comeback story.

A girl's relationship with her eyebrows might in theory sound incredibly shallow, but in practice is a very real, emotionally-charged journey that can best be described as a rollercoaster of feelings. If you're a girl not born with perfect face-framers, then you understand. And even more so if you came of age in the 90s.

So, let me tell you about the horrifying things I put my eyebrows through, and how I came back from the brink of a burning demise to finally claim my little stake in the exclusive pocket of population that feels good about their brows.

First things first, my eyebrows are quite light. I'm a pretty fair-skinned person (surprise!) and a natural blond (nothing wrong with enhancing what nature gave you with a few highlights, cough, clears throat). This seemingly banal fact was actually the beginning of my downfall. When I was a young child, I happened upon a razor in my parents' bathroom and decided it would be a good idea to "test it out". Spoiler alert: it was not a good idea.

One swipe on one eyebrow did the trick, and being the symmetry fan that I am, I went ahead and swiped the other one right off. I rationalized that at least things were still equal on both sides of my face. Yup, you can laugh, my 8-year-old self deserves a good mockery. I actually didn't think it was that obvious because I figured my eyebrows were barely noticeable to begin with. Wrong again.

The second my mother laid eyes on me post-grooming, she screeched in horror. Not my finest moment. To make matters worse, they grew back uneven, with the right side sporting a lovely scar in its very center. Actually, I never confirmed that it was a scar -- it could have also just been a bald spot that formed, perhaps in self defense, no one will ever really know.

Glossier Boy Brow clear, heleneisfor, fashion over reason, beauty guru

So, from there I grew into an awkward pre-teen with really no hairs to properly frame my face. I didn't really think much of it because I wasn't really into beauty until I was about 14. Which was the second unraveling of my facial follicle lyfe.

I hate to age myself, but this was the late 90s. And thin was in for sourcils. My brow goals were like, Drew Barrymore meets Gwen Stefani -- the finest stage in all my brow existence, but far from my finest, if you know what I mean. It's pretty disheartening to look at images from that era because my heart aches every time I see what sat above my peepers (or didn't, rather) for what was a far too extended period of time.

But why on Earth would one extend such a phase, you might ask? Well, kids, let this be a lesson that you will never have to learn the hard way like this sucker did: the more you over-pluck, the more your hair will just desert you and leave you in the dust. It took years to get my shit together again: first to get my hair to grow back after I reached peak Pam Anderson arches (ugh), second, to get a decent shape to return after my mishap with the razor. And finally, to get my hair to a shade that wasn't reminiscent of Lara Stone circa her Givenchy days. Darker hair is one thing I can thank aging for, I suppose.

This is where things started to turn around for me. Finally, a light at the end of the tunnel!

A few things have contributed to my successful brow turn. First, everyone's favorite frenemy was on my side: time. As in tick tock, suffering through abundant clock rotations heals everything. Secondly, I discovered the Bobbi Brown eyebrow pencil, which I use for filling. And thirdly: Glossier's Boy Brow. After experimenting with most eyebrow gels on the market and being constantly disappointed (flaking, ew no thanks), the Boy Brow was basically sent from heaven and enabled my eyebrows to enter the next phase of their existence. Aka, to start living their best life.

You see, Glossier's Boy Brow is a pomade, not a gel, and can be used to add both tint and texture to your forehead follicles. That means no flaking and long-lasting. I typically use the blond shade after the Bobbi Brown pencil and guess what?! I ACTUALLY GET COMPLIMENTS ON MY EYEBROWS. If you read my spiel above, you can understand how crazy that sounds.

A clear version of the Boy Brow just recently launched (and is pictured here), which goes on white cause it's a pomade, but dries completely invisible. This is an ideal option for the girls who were already blessed by nature with perfect bushy brows, and that only need extra grooming and texture. Grr I hate you. Just kidding.

So there you have it, ladies. It's been quite an ordeal to get to where my eyebrows and I are today, and I thank my patience and Glossier. Now it's time for you to get your own Boy Brow to begin your revolutionary eyebrow journey. Shop through my profile to get 20% off and to see which other products I can't live without (a detailed breakdown of my favorite Glossier products can be found here).

And if you have any questions (or are in need of eyebrow emotional support), email me-- we'll talk.

Glossier Boy Brow clear, heleneisfor, fashion over reason, beauty guru

GET YOUR BOY BROW + 20% OFF!



Photos by Ian Rusiana.

Sunday, February 26, 2017

Lady in Red

heleneisfor, reformation silk dress, reformation turtleneck, classic vans, vansgirls, ray-ban lennon sunglasses, new york city tribeca

A recurring thing that I get asked a lot is how to keep your wardrobe feeling fresh without constantly buying new pieces. I kinda broached this topic a few weeks ago, which seems to have resonated with a lot of you, so I'm back at it again with yet another dress.

Not only am I into multi-tasking garments, but I'm also a big fan of the unexpected. So what does one do when the holidays are far in the rearview mirror and you still have all those pretty shiny pieces that you may or may not have shelled out beaucoup bucks for, but that you'd still like the opportunity to don post-retox season? You do something unexpected.

It's in that spirit that I bring you the layering option, ladies. This slinky red little number is the dress I wore for New Year's Eve, and while it may seem like the type of item that's a one-and-done, I don't personally believe in one night stands with outfits. So I slapped on a basic-but-not-basic turtleneck to layer underneath and threw on my trusty Vans in lieu of heels. And the dress, while still fancy, became just a really rad daytime look.

How do you recycle your fancy ensembles?


- Photos by Yael Steren -
heleneisfor, reformation silk dress, reformation turtleneck, classic vans, vansgirls, ray-ban lennon sunglasses, new york city tribecaheleneisfor, reformation silk dress, reformation turtleneck, classic vans, vansgirls, ray-ban lennon sunglasses, new york city tribecaheleneisfor, reformation silk dress, reformation turtleneck, classic vans, vansgirls, ray-ban lennon sunglasses, new york city tribecaheleneisfor in new york cityheleneisfor, reformation silk dress, reformation turtleneck, classic vans, vansgirls, ray-ban lennon sunglasses, new york city tribecaClassic low top vans, vansgirlsheleneisfor, reformation silk dress, reformation turtleneck, classic vans, vansgirls, ray-ban lennon sunglasses, new york city tribecaheleneisfor, reformation silk dress, reformation turtleneck, classic vans, vansgirls, ray-ban lennon sunglasses, new york city tribeca
Details:
Reformation dress
Reformation turtleneck
Vans sneakers
Vintage faux fur coat

Click to shop: