Fashion Over Reason

Wednesday, January 11, 2017

Heroin Is Not Chic

heroin is not chic, heleneisfor, Verameat earrings

If there ever was an important blog post, this is the one.

You see my t-shirt? It says heroin is not chic. In fact, it's straight up devastating. Did you know that drug overdoses are the leading cause of accidental deaths in the US?

The heroin epidemic picks up steam every year and has reached monumental proportions. If you're not personally affected by the opioid crisis, than I guarantee that you know someone who is.

I feel privileged to have the podium to spread the word about this terrible thing that ruins not only the lives of those who fall victim, but that also destroys families and tears apart friendships.

Support the cause by getting your very own (and very chic!) Heroin Is Not Chic gear, by donating, or by reading up on it and taking action.

Because "there is no face of heroin, it faces us all."

heroin is not chic, heleneisfor, Verameat wishbone necklace, vintage sequined blazerheroin is not chic, heleneisfor, Verameat wishbone necklace, vintage sequined blazerheroin is not chic, heleneisfor, Verameat wishbone necklaceheroin is not chic, heleneisfor, Verameat wishbone necklaceheroin is not chic, heleneisfor, Repetto Michael Jackson patent leather shoesheroin is not chic, heleneisfor, Verameat wishbone necklace, vintage sequined blazerheroin is not chic, heleneisfor, Verameat wishbone necklaceheroin is not chic, heleneisfor, Verameat wishbone necklace, vintage sequined blazerHeroin is not chic

GET YOUR HEROIN IS NOT CHIC GEAR HERE.

Photographed by Yael Steren.

Sunday, January 8, 2017

When Winter Attacks, Clarins Has Your Back

Clarins Hydra-Essentiel Bi-phase serum and moisturizer, heleneisfor, fashion over reason

You guys, I'm about to blow your doors off with this beauty post today. Because I come bearing skin salvation on this frigid January day.

We all know this to be true: one of the major universal skin woes experienced by every woman that lives in a 4 season climate is directly caused by cold weather. The wacky temperature plunges that occur once we get into the thick of winter can wreak serious havoc on a girl's complexion, especially so if you have sensitive skin like myself. And because I originally hail from the Great White North (that's Canada, fyi), I can unequivocally say that I've been dealing with this predicament for, well, all of my life.

And through the years, I've kind of become a pro at finding solutions. *clears throat*

Clarins Hydra-Essentiel Bi-phase serum and moisturizer, heleneisfor, fashion over reason

But first, let's get deeper into what the problem is. Dry skin. Ugh, I know - it's the worst. Rough patches, dehydration, dullness. I've been through it all. And let's not get into how things just kind of get worse as you age, not to mention that it's all amplified through air travel, something I do a lot of. But while it can be tempting to hit the panic button when the mercury throws in a few fun thermic shocks here and there, the key is to remain calm and find crisis mode remedies.

And ladies, I have got the ultimate one - take that, Mother Nature.

Clarins Hydra-Essentiel Bi-phase serum and moisturizer, heleneisfor, fashion over reason

The one thing the skin needs in dire times like these is a solid cure that will turn into a long-term solve.

My answer is the Clarins Hydra-Essential moisturizer and serum set. It remedies to all of the above thanks to its ability to activate the skin's natural hydration, as well as enables it to protect itself from all those insanely temperamental weather fluctuations. Not to mention that pesky pollution we expose ourselves to every single day, thank you New York City.

Clarins Hydra-Essentiel Bi-phase serum and moisturizer, heleneisfor, fashion over reason

How's that for a major skin miracle therapy?

Now pair that with all your new year's good intentions of living a healthy lifestyle, and you and your complexion are off to the races.

I know mine is.

Clarins Hydra-Essentiel Bi-phase serum and moisturizer, heleneisfor, fashion over reason

GET YOURS NOW ☺️



Photos by Ian Rusiana

Wednesday, January 4, 2017

A Matt Bernson Muse Roaming Around Tribeca

Heleneisfor #MBMuse - Matt Bernson Caspian booties, Reformation pants, Levi's jacket, Need Supply boyfriend sweater

Last week I was introducing you guys to Matt Bernson, a Tribeca-based shoe brand. And as any shoe addict will tell you: one pair is just not enough. Which is precisely why I'm featuring this second pair, the Caspian booties. They're basically your perfect bootie, in the ideal height and the most scrumptious, versatile brown color, which is a welcome change from the regular go-to black.

And if you want your own pair (or any other Matt Bernson pair, for that matter), get 30% off on any purchase from their website with code MBHELENE. And also, check out my interview with them about all things style and my love of New York City.

Heleneisfor #MBMuse - Matt Bernson Caspian booties, Reformation pants, Levi's jacket, Need Supply boyfriend sweaterMatt Bernson Caspian booties, New York CityHeleneisfor #MBMuse - Matt Bernson Caspian booties, Reformation pants, Levi's jacket, Need Supply boyfriend sweaterHeleneisfor #MBMuse - Matt Bernson Caspian booties, Reformation pants, Levi's jacket, Need Supply boyfriend sweaterMatt Bernson Caspian bootiesHeleneisfor #MBMuse - Matt Bernson Caspian booties, Reformation pants, Levi's jacket, Need Supply boyfriend sweater
Details:
Matt Bernson Caspian booties - Get 30% off your Matt Bernson purchase with code MBHElENE
Levi's men's jacket
Reformation trousers
Need Supply boyfriend sweater
Ray-Ban sunnies
Céline bag

Click to shop:

Friday, December 30, 2016

A Muse and her Shoes

Heleneisfor #MBMuse - Matt Bernson  phantom sneaker, Isabel Marant jumpsuit, Warby Parker Dorothy sunglasses

I'm really excited about this post for a number of reasons.

FIRST, this post is in collaboration with super rad New York City shoe brand Matt Bernson. You guys all know how much I love shoes, so this was a particularly heavenly match for me. I was super thrilled when they asked me to be one of their muses (!). Not only is it insanely flattering when a brand you like happens to also be inspired by you, but I can't think of a more apropos match as it relates to my love of footwear. My mother used to qualify my obsession as Marcosian, so, yeah.

SECOND, you can head to the Matt Berson blog right now to read a fun little interview I did with them about how New York inspires me and my favorite spots in the city.

THIRD, if you head to their website, you will get 30% off any pair with the code MBHELENE. I'm particularly keen on the Phantom sneakers, which I'm wearing here, and their Caspian bootie, which I'll show you in an upcoming post. Quick, the code expires January 30th!

And there you have it. Just me in my city girl sneaks, my best Beastie Boy getup (Shestie Boy?), roaming the streets of the city I love.

Heleneisfor #MBMuse - Matt Bernson  phantom sneaker, Isabel Marant jumpsuit, Warby Parker Dorothy sunglassesMatt Bernson Phantom sneakerHeleneisfor #MBMuse - Matt Bernson  phantom sneaker, Isabel Marant jumpsuit, Warby Parker Dorothy sunglassesHeleneisfor #MBMuse - Matt Bernson  phantom sneaker, Isabel Marant jumpsuit, Warby Parker Dorothy sunglassesMatt Bernson Phantom sneakerHeleneisfor #MBMuse - Matt Bernson  phantom sneaker, Isabel Marant jumpsuit, Warby Parker Dorothy sunglasses
Details:
Matt Bernson sneakers - use code MBHELENE to receive 30% off your purchase (valid through January 30th)!!!
Isabel Marant jumpsuit
Zady coat
Warby Parker sunglasses


Click to shop:

Tuesday, December 20, 2016

It's a Mauve, Mauve World


heleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marble

My disdain for color has been documented enough on this blog for you to know, oh my faithful readers, that I don't often stray beyond basic neutrals with my garments. Folks, do not adjust your screen, these are indeed photos of me strutting my stuff in mauve. Gulp.

Yep, I've been dabbling with incorporating a bit more hues in my wardrobe. Because, let's face it, there's only so much repetitiveness one's eye can take. While this is a far cry from a neon one-piece, it's still a stretch from my regular programming.

And that's the moral of today's story, ladies: I encourage you all to step out of your comfort zones to see where else your style can take you.


Photos by Allie Mackin.
heleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marbleheleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marbleheleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marbleheleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marbleheleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marbleheleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marbleheleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marbleheleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marbleheleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marbleheleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marbleheleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marbleheleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marbleheleneisfor Stelen culottes, Loeffler Randall snake booties, Etre Cecile sweatshirt, Warby Parker Dorothy sunglasses, Bottega Veneta crossbody bag, Static Nails marble
Details:
Darby Parker sunglasses
Être Cécile sweatshirt
Stelen Culottes
Loeffler Randall booties
Static Nails in Hard as Stone

Click to shop:



Sunday, November 27, 2016

Glossier Face Serums

Glossier the Supers serums

My status as a Glossier girl has already been documented and I'm super excited to share the following with all of you. Because not only do they have the most photogenic packaging, like, ever, but their products are also quite fantastic.

You can check out my all time favorites here but right now I'd like to chat serums. Even though they're currently out of stock, I'd recommend getting on the wait list. They come in 3 different formulas (because skin is temperamental, duh): Super Bounce, Super Pure and Super Glow.

Super Bounce is for when your skin is feeling tight and rough. A few drops of this guy will have it back in top shape in no time.

Super Glow is for when your skin is feeling dull. A few drops of it will reenergize it in a split sec.

Super Pure is for those pesky breakouts that are just a part of life. A few drops of the potion will incur flawlessness in no time, especially if you concentrate your application on the problem area.

And now for the best news ever even though you can't order the serums at this particular time: Glossier is currently running a Black Friday sale that is on until tomorrow night (Monday, 11/28) - everything is 20% off and the shipping is free. It doesn't get much better than this.

So head over to my profile to shop with me, stock up on all your favs and take this opportunity to try some items you haven't yet. This deal is too good to pass up!

Hit me up with any questions about the Glossier products, always happy to provide assistance.

Glossier the Supers serumsGlossier the Supers serumsGlossier the Supers serumsGlossier the Supers serumsGlossier the Supers serumsGlossier the Supers serums

Shop with me on Glossier and get 20% off + free shipping off your first order.

Monday, November 21, 2016

Throw Away the Rulebook!

Rachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklace

I've said it before (as lately as the last post) and I'll say it again: I'm not a seasonal discriminator when it comes to colors. In fact, I welcome straying from the rulebook. You know me.

There's nothing more boring in life than dressing according to rules! Women always ask me if certain things are ok to wear, and my first question back to them is (after double checking if the referenced garb is not in fact scandalous): Do you feel good in it? To me, that is forever the most important thing to consider when making fashion choices. That's basically what encompasses your personal style - how you feel in an ensemble should be the ultimate barometer.

So I say out with the rule book and in with the good vibes. And to me that starts with wearing head-to-toe white on a November day. Amen.

Rachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklaceRachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklaceRachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklaceRachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklace
Details:
J Brand denim jacket
Rachel Comey jeans
Loffler Randall boots
Warby Parker sunglasses
Verameat necklace
Céline bag

Shop my look:

Sunday, November 13, 2016

Fall Sunsets and Shades of White

heleneisfor, J Brand Jeans denim jacket, Trash & Vaudeville vegan leather pants, Alexander Wang Anouck boots, Club Monaco top, Bottega Veneta crossbody bag, Brooklyn

There's something quite special about autumn sunsets. Those bright rays highlight the season's cold tones, yet warm up the last hours of the day. It also always brings on the craving of red wine or a brown spirit of some kind, but I digress. I'm a firm believer that it's not because there's a chill in the air that you have to put away your whites.

In fact, I encourage you to wear them even more.

Maybe it's my rebellious spirit, or maybe it's just my style instincts always leading me against the grain. But I assure you, light colors in the fall is fresh af.

heleneisfor, J Brand Jeans denim jacket, Trash & Vaudeville vegan leather pants, Alexander Wang Anouck boots, Club Monaco top, Bottega Veneta crossbody bag, Brooklynheleneisfor, J Brand Jeans denim jacket, Trash & Vaudeville vegan leather pants, Alexander Wang Anouck boots, Club Monaco top, Bottega Veneta crossbody bag, Brooklynheleneisfor, J Brand Jeans denim jacket, Trash & Vaudeville vegan leather pants, Alexander Wang Anouck boots, Club Monaco top, Bottega Veneta crossbody bag, Brooklynheleneisfor, J Brand Jeans denim jacket, Trash & Vaudeville vegan leather pants, Alexander Wang Anouck boots, Club Monaco top, Bottega Veneta crossbody bag, Brooklynheleneisfor, J Brand Jeans denim jacket, Trash & Vaudeville vegan leather pants, Alexander Wang Anouck boots, Club Monaco top, Bottega Veneta crossbody bag, Brooklynheleneisfor, J Brand Jeans denim jacket, Trash & Vaudeville vegan leather pants, Alexander Wang Anouck boots, Club Monaco top, Bottega Veneta crossbody bag, Brooklynheleneisfor, J Brand Jeans denim jacket, Trash & Vaudeville vegan leather pants, Alexander Wang Anouck boots, Club Monaco top, Bottega Veneta crossbody bag, Brooklynheleneisfor, J Brand Jeans denim jacket, Trash & Vaudeville vegan leather pants, Alexander Wang Anouck boots, Club Monaco top, Bottega Veneta crossbody bag, Brooklynheleneisfor, J Brand Jeans denim jacket, Trash & Vaudeville vegan leather pants, Alexander Wang Anouck boots, Club Monaco top, Bottega Veneta crossbody bag, Brooklyn
Details:
J Brand white denim jacket
Club Monaco top
Trash & Vaudeville vegan leather pants
Alexander Wang Anouck boots
Bottega Veneta crossbody bag

Click to shop:

Sunday, November 6, 2016

Never Not Together

heleneisfor, Levi's men's trucker jacket, Zulu & Zephyr pants, Vans sneakers, Brixton hat, Warby Parker sunglasses, Celine Edge bag, Wallyface

If you watch my Instagram Stories, then you'll know that my dog Wally and I are rarely apart. In fact, he's made multiple appearances on this very blog, and while he doesn't have his own Insta handle, you can get your fill over on the #WallyFace hashtag. I even bring him to the office with me every day, making our time alone even more rare.

The bugger's a little high strung and he has his quirks, but we're attached at the hip and he's truly the best at delivering cuddles. That said, it makes wearing black - my favorite ensemble shade - a little problematic thanks to the trail that his abundance of fluff leaves behind. Either way, he's always the perfect compliment to my getups and I thought I'd remind everyone of how cute he is by including him in this blog post.

This outfit just wouldn't be the same without him. (Can you tell that he's used to having his photo taken?)

heleneisfor, Levi's men's trucker jacket, Zulu & Zephyr pants, Vans sneakers, Brixton hat, Warby Parker sunglasses, Celine Edge bag, Wallyfaceheleneisfor, Levi's men's trucker jacket, Zulu & Zephyr pants, Vans sneakers, Brixton hat, Warby Parker sunglasses, Celine Edge bag, Wallyfaceheleneisfor, Levi's men's trucker jacket, Zulu & Zephyr pants, Vans sneakers, Brixton hat, Warby Parker sunglasses, Celine Edge bag, Wallyface
Details:
Levi's jacket (men's)
Zulu & Zephyr pants
Trash & Vaudeville Bowie tee
Vans sneakers
Brixton hat
Warby Parker sunglasses

Click to shop:

Monday, October 31, 2016

Style Strategies

heleneisfor, monochromatic, Rag&Bone top, Levis trucker jacket, Chanel kitten heels

Do you ever find yourself feeling uninspired by your wardrobe when standing before your closet in the morning? Of course you do, we all do. (If you don't, name yourself at once and spill). I'll bet you this is how the scene plays out: huffing, puffing, pacing, changing a million times into every single item you own to finally just end up throwing on pieces that you feel less than stellar in. Does this sound about accurate?

Allow me to bestow upon you the knowledge you need to overcome such a predicament. In fact this is a very scientifically proven fail-safe strategy (note the sarcasm) that I've come to employ more often than I should: when in doubt, go monochrome. Whether your hue of choice is black, navy, red, brown, white - don it from head-to-toe and feel your style conundrums dissipate for at least 24 hours.

In this instance I went for white, because the majority of my clothing happens to be in this color. It's that easy, ladies. Promise.

heleneisfor, monochromatic, Rag&Bone top, Levis trucker jacket, Chanel kitten heelsheleneisfor, monochromatic, Rag&Bone top, Levis trucker jacket, Chanel kitten heelsheleneisfor, monochromatic, Rag&Bone top, Levis trucker jacket, Chanel kitten heelsheleneisfor, monochromatic, Rag&Bone top, Levis trucker jacket, Chanel kitten heelsheleneisfor, monochromatic, Rag&Bone top, Levis trucker jacket, Chanel kitten heelsheleneisfor, monochromatic, Rag&Bone top, Levis trucker jacket, Chanel kitten heelsheleneisfor, monochromatic, Rag&Bone top, Levis trucker jacket, Chanel kitten heelsheleneisfor, monochromatic, Rag&Bone top, Levis trucker jacket, Chanel kitten heels
Details:
Rag & Bone top
Zara jeans
Chanel shoes
Levi's jacket (men's)

Click to shop: