Fashion Over Reason

Sunday, November 27, 2016

Glossier Face Serums

Glossier the Supers serums

My status as a Glossier girl has already been documented and I'm super excited to share the following with all of you. Because not only do they have the most photogenic packaging, like, ever, but their products are also quite fantastic.

You can check out my all time favorites here but right now I'd like to chat serums. Even though they're currently out of stock, I'd recommend getting on the wait list. They come in 3 different formulas (because skin is temperamental, duh): Super Bounce, Super Pure and Super Glow.

Super Bounce is for when your skin is feeling tight and rough. A few drops of this guy will have it back in top shape in no time.

Super Glow is for when your skin is feeling dull. A few drops of it will reenergize it in a split sec.

Super Pure is for those pesky breakouts that are just a part of life. A few drops of the potion will incur flawlessness in no time, especially if you concentrate your application on the problem area.

And now for the best news ever even though you can't order the serums at this particular time: Glossier is currently running a Black Friday sale that is on until tomorrow night (Monday, 11/28) - everything is 20% off and the shipping is free. It doesn't get much better than this.

So head over to my profile to shop with me, stock up on all your favs and take this opportunity to try some items you haven't yet. This deal is too good to pass up!

Hit me up with any questions about the Glossier products, always happy to provide assistance.

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Shop with me on Glossier and get 20% off + free shipping off your first order.

Monday, November 21, 2016

Throw Away the Rulebook!

Rachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklace

I've said it before (as lately as the last post) and I'll say it again: I'm not a seasonal discriminator when it comes to colors. In fact, I welcome straying from the rulebook. You know me.

There's nothing more boring in life than dressing according to rules! Women always ask me if certain things are ok to wear, and my first question back to them is (after double checking if the referenced garb is not in fact scandalous): Do you feel good in it? To me, that is forever the most important thing to consider when making fashion choices. That's basically what encompasses your personal style - how you feel in an ensemble should be the ultimate barometer.

So I say out with the rule book and in with the good vibes. And to me that starts with wearing head-to-toe white on a November day. Amen.

Rachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklaceRachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklaceRachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklaceRachel Comey white legion jeans, Loeffler Randall snake bootie, Warby Parker Dorothy sunglasses, Céline large edge bag, J Brand white denim jacket, Verameat wishbone necklace
Details:
J Brand denim jacket
Rachel Comey jeans
Loffler Randall boots
Warby Parker sunglasses
Verameat necklace
Céline bag

Shop my look:

Sunday, November 13, 2016

Fall Sunsets and Shades of White

heleneisfor, J Brand Jeans denim jacket, Trash & Vaudeville vegan leather pants, Alexander Wang Anouck boots, Club Monaco top, Bottega Veneta crossbody bag, Brooklyn

There's something quite special about autumn sunsets. Those bright rays highlight the season's cold tones, yet warm up the last hours of the day. It also always brings on the craving of red wine or a brown spirit of some kind, but I digress. I'm a firm believer that it's not because there's a chill in the air that you have to put away your whites.

In fact, I encourage you to wear them even more.

Maybe it's my rebellious spirit, or maybe it's just my style instincts always leading me against the grain. But I assure you, light colors in the fall is fresh af.

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Details:
J Brand white denim jacket
Club Monaco top
Trash & Vaudeville vegan leather pants
Alexander Wang Anouck boots
Bottega Veneta crossbody bag

Click to shop:

Sunday, November 6, 2016

Never Not Together

heleneisfor, Levi's men's trucker jacket, Zulu & Zephyr pants, Vans sneakers, Brixton hat, Warby Parker sunglasses, Celine Edge bag, Wallyface

If you watch my Instagram Stories, then you'll know that my dog Wally and I are rarely apart. In fact, he's made multiple appearances on this very blog, and while he doesn't have his own Insta handle, you can get your fill over on the #WallyFace hashtag. I even bring him to the office with me every day, making our time alone even more rare.

The bugger's a little high strung and he has his quirks, but we're attached at the hip and he's truly the best at delivering cuddles. That said, it makes wearing black - my favorite ensemble shade - a little problematic thanks to the trail that his abundance of fluff leaves behind. Either way, he's always the perfect compliment to my getups and I thought I'd remind everyone of how cute he is by including him in this blog post.

This outfit just wouldn't be the same without him. (Can you tell that he's used to having his photo taken?)

heleneisfor, Levi's men's trucker jacket, Zulu & Zephyr pants, Vans sneakers, Brixton hat, Warby Parker sunglasses, Celine Edge bag, Wallyfaceheleneisfor, Levi's men's trucker jacket, Zulu & Zephyr pants, Vans sneakers, Brixton hat, Warby Parker sunglasses, Celine Edge bag, Wallyfaceheleneisfor, Levi's men's trucker jacket, Zulu & Zephyr pants, Vans sneakers, Brixton hat, Warby Parker sunglasses, Celine Edge bag, Wallyface
Details:
Levi's jacket (men's)
Zulu & Zephyr pants
Trash & Vaudeville Bowie tee
Vans sneakers
Brixton hat
Warby Parker sunglasses

Click to shop:

Monday, October 31, 2016

Style Strategies

heleneisfor, monochromatic, Rag&Bone top, Levis trucker jacket, Chanel kitten heels

Do you ever find yourself feeling uninspired by your wardrobe when standing before your closet in the morning? Of course you do, we all do. (If you don't, name yourself at once and spill). I'll bet you this is how the scene plays out: huffing, puffing, pacing, changing a million times into every single item you own to finally just end up throwing on pieces that you feel less than stellar in. Does this sound about accurate?

Allow me to bestow upon you the knowledge you need to overcome such a predicament. In fact this is a very scientifically proven fail-safe strategy (note the sarcasm) that I've come to employ more often than I should: when in doubt, go monochrome. Whether your hue of choice is black, navy, red, brown, white - don it from head-to-toe and feel your style conundrums dissipate for at least 24 hours.

In this instance I went for white, because the majority of my clothing happens to be in this color. It's that easy, ladies. Promise.

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Details:
Rag & Bone top
Zara jeans
Chanel shoes
Levi's jacket (men's)

Click to shop:

Monday, October 24, 2016

Autumn Leaves & Lessons in Layering

heleneisfor, fall foliage, Alexander Wang Anouk boots, Levi's denim jacket, Brixton hat, Zady shirt, Warby Parker Dorothy sunglasses

We waited a long time for autumn to make its arrival this year. As you know, this brought on a very acute case of internal conflict. And then instead of gradually getting cooler, we just sort of got punched in the stomach this weekend thanks to a serious mercury dip. Talk about fall fail.

Luckily, I was able to pay the ol' homeland a visit right on foliage cue, and Mother Nature's work paired perfectly with the multitasking layers I had no qualms about piling on. I have to admit that as much as I talk a mean game about disliking cold weather, I'm at my style best when I can layer. And that's spoken like a true Canadian, thankyouverymuch.

To cap off this post, I offer these final words of wisdom: choose an outer layer that's nice and oversized to ensure roominess for what's underneath. That's the one and only rule to follow when you're layering!

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Details:
Zady striped shirt
ASOS jeans
Alexander Wang boots
Levi's jacket (men's)
Brixton hat
Warby Parker sunglasses
Bottega Veneta bag

Click to shop:

Sunday, October 16, 2016

Bare Legs, Long Sleeves

heleneisfor, Cotton On shirt and shortalls, M.Gemi slides, Brooklyn, Shore Projects watch, Ray-Ban Lennon sunglasses, Hélène Heath, fashion over reason

Sure, we've now passed the mid-October mark, but the temperatures have been so clement that I would still literally be able to wear this late summer getup today. One of my favorite combos to don as the weather cools down is a long sleeve under shortalls, or just generally bare legs and covered arms. It's that magic weather sweet spot that the Northeast region just gets so well throughout the month of September, which has extended into October this year.

I'm conflicted about autumn's delayed arrival. Here's why.

While just like everyone else who hails from this geographic area, I'm longing to wear chunky knits and to sit cozily by a fire place with a glass of red wine. I'm dying to admire the changing foliage on brisk walks, followed by a hot toddy in a cavernous bar. I'm craving outfits composed of multiple layers and wrapping myself in thick blankets when I'm watching TV on my couch. Alas, this unusual warm temp is not allowing for of it, but I cannot fathom complaining about it being too hot when in a mere few months I know that we'll all be huffing and puffing about the cold, wishing for spring.

So I'm going to keep enjoying the warmth while we have it and wear things like long sleeves with bare legs... but once Halloween is over and I can finally shamelessly blast the Christmas carols, the mercury better start dropping!

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Details:
Cotton On top and shortalls
Maryam Nassir Zadeh black mules
M.Gemi suede slides
Ray-Ban sunnglasses
Shore Projects watch

Click to shop:

Monday, October 3, 2016

Je T'aime Brooklyn

Levi's 501 buttonfly, Marais USA Jardin heel, Celine Edge bag, heleneisfor, Warby Parker Dorothy sunglasses

There are fewer things in this life that I like more than pins. You know what I mean- they're fun, jazzy, playful, they tug at my quirky side, I could go on. Best of all, the more pins you have, the more you can mix and match. Plus, you can basically put them on anything: shirts, sweaters, bags, hats, jackets, or, like me, jeans, why not.

Adorning my right denim pocket in this ensemble is a combo of my trusty fresh pins and my new fav, the Je T'aime Brooklyn pin from Amika, a Brooklyn-based hair care company. Not only do they make rad products for all your follicle needs, but they're also releasing a super cute set of custom pins.

And just like that, I was both advertising my love for my 'hood and funkifying my getup. Whut whut.

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Details:
H&M top
Levi's jeans
Marais USA shoes
Céline bag
Warby Parker sunglasses


Photos by Apneet Kaur


Click to shop:

Tuesday, September 27, 2016

Glossier Girl

@heleneisfor Hélène Heath Glossier girl rep

If you follow me on Insta, then you've likely seen the announcement I made approximately 3 weeks ago about my latest side gig at Glossier.

That's right, your girl is officially repping this ever so cool, social media savvy beauty brand that caters to every modern gal's needs, this one included. There are so many reasons for why I love this brand, primarily because the branding is so on point, but also because their business model is based on actual crowd sourcing from their Instagram community. I meannnnn. The products are unfussy (my fav!), uncomplicated (Avril-approved!), affordable (happy bank accounts!), and actually fill a need that somehow hadn't been met in this oversaturated market - a no-makeup makeup, skincare first approach.

In fact, you can see how enthusiastic I am about Glossier in the photos below. And no, I did not cut my hair, the pics are from a year or two ago... Should I cut it again? I digress.

I've been using the line since it launched 2 years ago, have tried the vast majority of the products, and I can attest to my own obsession. I don't know about you, but for me, a friend's recommendation is all the validation I need when it comes to trying skincare potions or makeup. Which is precisely why I'm taking this role of beauty guru for the every girl very seriously: I can tell you with full honesty what works.

Shop through my Glossier profile to see what my personal favorites are, as well as to get specific recommendations on the items I deem particularly magical, and also to see a video of me being slightly awkward while chatting about beauty.

Let me know any questions or if I can be of any assistance!

@heleneisfor Hélène Heath Glossier girl rep @heleneisfor Hélène Heath Glossier girl rep @heleneisfor Hélène Heath Glossier girl rep @heleneisfor Hélène Heath Glossier girl rep

Shop through my profile!
Shop through my profile!
Shop through my profile!