Jeans for partying

As if there weren't enough denim brands out there already that we need more. How many styles can they come up with?! Well, apparently, lots. There's a new brand called c.r.a.f.t. which stands for "can't remember a fucking thing", and they're all about sex, maybe drugs, and definitely tons of rock 'n roll. To put it in their words, "It is time to create a jeansline for women with the right soul for rock 'n roll". But seriously, what makes this company different from the J brands and Acne Jeans of the world? I think, for starters, the guys' raw honesty and seemingly genuine approach to a market that is very well near saturated: "c.r.a.f.t. is an experience to rock your soul. It is the bubbles in your glass, the headrush and the headache in the morning..." Rock 'n roll!




[images via denimology]

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