Fashion Over Reason: Jeans for partying

Saturday, October 27, 2007

Jeans for partying

As if there weren't enough denim brands out there already that we need more. How many styles can they come up with?! Well, apparently, lots. There's a new brand called c.r.a.f.t. which stands for "can't remember a fucking thing", and they're all about sex, maybe drugs, and definitely tons of rock 'n roll. To put it in their words, "It is time to create a jeansline for women with the right soul for rock 'n roll". But seriously, what makes this company different from the J brands and Acne Jeans of the world? I think, for starters, the guys' raw honesty and seemingly genuine approach to a market that is very well near saturated: "c.r.a.f.t. is an experience to rock your soul. It is the bubbles in your glass, the headrush and the headache in the morning..." Rock 'n roll!

[images via denimology]

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