Ze French touch!

Sure, we have stores like American Apparel here in North America for our everyday street wear basics but let's be honest here, who isn't tired of seeing the same gritty soft-porn distasteful images created by the ever-so-classy Dov Charney and his gag-inducing combos of neon reminiscent of anyone you might encounter on this site. (Am i being harsh?) It's time for:

a) an image revamp?
b) ceasing all activity?
c) a coup to overthrow Dov?
d) to discover The Kooples and bring them to North America?

The Kooples is a (relatively) new French (of course) clothing brand specializing in really cool, classic with a disheveled edge basics, reiterating that the best clothing is unisex. Their premise stems from the school of borrowing from your significant other. And that goes both ways, ladies! In this day and age, a boy is just as likely to borrow your skinny jeans as you are to steal his perfectly worn-in oxford. Anyway, this sort of effortless elegance is the look we've come to envy from the French, but when they start doing casual elegance, it's a whole new ball game and we fall in love all over again. However, and i think i speak for all of us females here, we better not see any of our boyfriends "borrowing" those skirts.

Cross the Atlantic, Kooples!






[photos via thekooples]

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