Baseball tee, J.Crew | Jeans, J Brand | Boots, Rachel Comey | Clutch, Zara | Ring, Hysteric Co. | Bracelet, Chan Luu
Tee, Joe Fresh | Cargos, J Brand |Shoes, Whistles | Ring, Saint Laurent | Other jewelry, vintage
Tank, H&M | Denim, J Brand | Shoes, Christian Louboutin | Sequined blazer, vintage | Necklace, vintage
This very same philosophy also applies to my approach to beauty. I am a big aficionado for the natural look: that bare face that telegraphs unfussy cool. My makeup is always minimal, with the exception of the [very] occasional kohl rim around the eyes. But i have a confession: i was not genetically blessed with a perfect complexion. It's always been one of my biggest struggles and obsessions. Ever since i can remember, i've enviously (and awkwardly) over-stared at those girls with that ideal dewy, glowing, blemish-free, naturally unflawed skin. I'll take, and need, all the help i can get. My skin is incredibly sensitive and will break out at the mere thought of trying a new product so i have to be really careful. The Seventh Generation serums are all-natural, plant-based, as well as free of harsh preservatives, which won me over from the get-go. Skin care is a real challenge for me because of my irritability so i need to be extremely rigorous about it. Going to bed without removing my makeup is something i could never, ever consider.

If Seventh Generation's skin boosting serum could help me achieve looking better as a stripped-down version of myself, i couldn't pass it up. Because at the end of the day, my natural style secret, my strategy for looking effortless, is to simply aim for a better, elevated version of myself. And here's a little fun video i made to demonstrate all of what i just talked about.
*Disclosure: I received a free sample of this product from Lucky and Seventh Generation for use in connection with this blog.

5 comments:
Great video Helene! I love your natural style, you definitely inspire my style : ) P.S. I thought you would have a French-Canadian accent but you don't!
i really liked your style secret- pretty shoes really do jazz up an outfit! The three outfits you whipped together were so fun- i especially LOVED the vest in the third look. it's such a show stopper!
xo marlen
Messages on a Napkin
Okay 1, you're so gorgeous and 2, you have impeccable style. I love the video, you must do more!
OMG this video is Sooooo money girlfriend!!!!! love how you showcase your style, you're a total NATURAL in front of the camera!!! AHMAZING!!!!!!! I hope we see more vids like this! Fantastic editing too!!! and the outfits: alll bang on your style!! beauty video woman! big hugs!
Gorgeous style AND a gorgeous voice!! Xoxo
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