Fashion Over Reason: #instaANN

Sunday, August 31, 2014


Few things are as exciting as seeing oneself in a brand campaign. Such was the case this week when these really fun images shot for an Ann Taylor Instagram campaign came out -- perhaps you saw the ad appear in your feed if you're in the good ol' US of A? No matter if you did or not, I was able to get a hold of the pics and here I am sporting some Ann Taylor pre-fall garb in all of my 9 to 5 chic glory.

The thing with this classic American retailer is that it has really upped its game in recent years. The folks of Ann Inc. have been so successful at making the brand fresh and young, while still catering to their core working woman clientele. Honestly -- and I'm a tough critic -- they have some really amazing pieces, perfect basics and fun accessories, all setting the bar for quality. I have a ton of items from them that are on super heavy rotation, so they're kind of a no-brainer go-to.

All of the pieces I'm wearing below qualify as wardrobe essentials for the woman who leads a busy life. That amazing, buttery soft leather moto jacket is a classic that will lend any look that perfect dose of edge. The über-flattering Laser-cut neoprene LBD is an essential staple for all well-rounded sartorial pools -- I kid you not, I had people on the street shouting at me about how much they loved my dress. It can go from day (paired with these!) to date night, to girl's night out, all the way to city wedding wear. That silk cami, which comes in an array of pretty colors, fits like a dream. The white dress is the ideal shift and even has built-in accessories thanks to the neckline embellishment. Basically, these are all solid fall buys, ladies.

Photographed on the Highline in New York by Scott Furkay.

Ann Taylor neoprene laser cut dress, #instaANN Instagram campaign, Nighlinge New York City, Fashion Over Reason, Hélène Heath#instaANN Instagram campaign, detail shot, laser cut neoprene dress, lbdWorkwear, 9 to 5 chic, Ann Taylor leather jacket, office style, #instaANN, nude silk cami, tweed trousers, zipper dangly earrings, Instagram campaign, Fashion Over ReasonAnn Taylor laser cut neoprene LBD dress, little black dress, peep-toe pony hair booties, tortoiseshell patent leather hard clutch, #instaANN Instagram campaign on the Highline, New York City
Details (click to shop:

- Clothing -
Addison leather moto jacket
Crepe lace trim cami in feather stone
Embellished stone dress in winter white
Slim tweed ankle pants
Laser-cut dress

- Accessories -
Harbor sunglasses
Waterside sunglasses
Cutout leather cuff
Modern pearlized link bracelet
Modern pearlized long necklace (worn as a bracelet with the white dress)
Paperclip linear drop earrings
Modernized pearlized boxchain earrings

Look 1

Look 2

Look 3


Manon B said...

Very nice look ! I love te first one !
Bisous, Manon

deltreylicious said...

Deltrey de deltreylicious blog mode et beauté

Fashion Tidbits said...

ahhhhh!!! you look super chic gurl!

Unknown said...

OMG look absolutely stunning! Congrats for the campaign. They couldn't have picked a better blogger/model. The pieces are so gorgeous too. I hope they let you keep a few of items, because they truly look like they were made for you.

Jasmin xx

Unknown said...

love all your looks!

JANICE G said...

very chic~~

the STYLE Fringe BLOG

Melissa said...

Oh, love, love, love the looks! You look so amazing in them :)


Unknown said...

You look incredibly chic and stunning with all these outfits ! Can't believe they are all from Ann Taylor ! Great job my dear !

Emilie said...

Congratulations, this is sooooo cool!!! You know I read every post, and I rarely comment but let me tell you: you look really beautiful in the photos, like a model! And I love the items you're wearing, though I don't know the brand so I'm going to click on everything now haha :) Big kiss and enjoy your SUnday! xx

A Very Sweet Blog said...

Helene, you look absolutely AH-mazing!!! I love that dress and all the accessories. I've always been a fan of Ann Taylor and Loft. Their new collections surely caught my eye! I love your look! Always stylish!

Unknown said...

Perfect!!!! :)

Jeanne said...

You look amazing Hélène! Special crush for the perforated black dress!

Subham Rai said...

A leather moto jacket makes life easier, doesn't it?


SprinklesofStyle said...

This is such a gorgeous outfit - you look absolutely beautiful!!! :)

Layla xx

Unknown said...

I love every single outfit!
Great style!

Love from México!

Samantha Mariko said...

what a smart leather jacket! and that black dress is so lovely - love the details in it! whoever is taking your photos does a great job!

ALLIE NYC said...

I did hear about this, but have been too busy to take part. Funny was just looking at their ad in Marie Claire and looking at all the pieces I wanted to buy. You look great! Hope to see you Tuesday!

Allie of ALLIE NYC

Mikka said...

You look amazing, love all the outfits you wearing! xo

Unknown said...

Gorgeous outfits! I love the black dress :) X

Unknown said...

I really like your outfits! and your photos are all so lovely!

Chrissabella said...

Congrats on the campaign .... you look stunning and the clothes are really you and super amazing!

Unknown said...

You look so stunning - that black dress with the peep toe bootie is amazing on you.

Unknown said...

Congrats on being featured! Love these photos. The cut out dress is gorgeous.

Jasmine x
For a Real Woman
Instagram - Bloglovin

Anshul Bhargava said...

Gosh!!! You look Ahhhhhh-mazing!!! And i loveee that white dress!! Such a demure girly dress!!!! Awww!!! <3 <3 And did i mention that you're gorgeous too?

Unknown said...

You're so chic!
Kisses Andy

Unknown said...

I love your leopard clutch. Great photos

Stephanie said...

Could you be cuter?! You look amazing!!!!!! So happy for you! Big big hugs!! gorgeous photoshoot! xo

Eliza said...

I love that you did this!! You look uh-mazng (no surprise there.) What a perfect collaboration :)

Unknown said...

Looks amazing… great photos love your style!
kisses from Miami,

Sienna said...

You look stunning, I love this black dress on you. So, I'm moving to NYC soon, any advice?!

Only Yesterday Blog said...

I really love the dress and the blazers, you looks so stunning and elegant in it <3

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Molly said...

You look wonderful! :)

Putri Valentina said...

Your outfit is super cool!!